Introduction to Marketing

An introduction to Marketing

A two hour presentation aimed at those responsible for some or all aspects of marketing and promotion. A marketing audit visit will also be included prior to the presentation for relevant notes and materials.

  • What is the Product ?
  • To whom is it being sold and where ?
  • Strengths and weaknesses
  • Threats and opportunities
  • What are the marketing objectives ?

Break for refreshments

  • Getting the message across
  • A basic marketing plan
  • The marketing team
  • Identification of in-house skills and resources
  • Summary
  • Questions and plan of action

For more information please contact us.